Strategies to Boost Client Relationships

Paul Charles Tobola is an accomplished senior technology services expert who draws upon more than two decades of consulting experience. An alumnus of Lamar University, Paul Tobola has specialized in promoting sales and business development across multiple sectors. Since 2014, Paul Charles Tobola has served at OpenText/GXS as the regional vice president-northeast, where his duties include client relationship management.

Client relationship management refers to how an organization interacts with current and potential clients. Building strong client relationships is vital for any enterprise as it creates customer loyalty, meaning clients are willing to engage with an organization on future projects and refer new clients to a business. Understanding clients’ goals and requesting feedback are among the key strategies for promoting client relationships.

Businesses need to understand their client’s needs, both macro and micro. On a micro level, companies need to familiarize themselves with their client objectives for a current project. On a macro level, businesses should identify how client projects fit into their overall organizational objectives. In addition, understanding a client’s culture can also help determine the best engagement strategy, which in turn boosts a relationship based on trust and mutual respect.

Asking clients for feedback also allows them to rate the quality of products and services and suggest areas that need improvement. When businesses appreciate the feedback received from clients, it demonstrates their commitment to providing quality services and lets clients know their views are important.

The best way to obtain feedback is through online surveys that may include email or Word document questionnaires that allow clients to respond to specific questions. All feedback should be acknowledged with gratitude to clients for taking the time to complete a survey.